4 Thousand Weeks restores the balance of physical and mental hard work "EVERYONE WANTS TO WIN, BUT ONLY FEW PREPARE FOR BATTLE." Very Few people are willing to do the work. Very few people take risks and suffer for the results. Wearing the apparel, reminds you that anything is possible and you will strive to be a better individual while focusing on one obstacle at a time. 

4 Thousands Weeks indicates the amount of weeks we can live up to if we choose to live everyday with purpose. We hope to live longer than 4 thousand weeks (77years). The overall purpose of 4TW is to live, learn, and grow each day while wearing the brand. How will you choose to live your life today?